This type of advertising
campaign makes use of pay services (e.g. Google Adwords) to convey website
publicity
or
pay-per-click products to the interested users.
This system
allows you to discern the possible targets, using different classification
methods.
The benefit
of such campaigns is a quick generation of traffic with a small investment.
As a matter
of fact, the only thing you pay is the user’s click on the advertisement, and
this helps keep costs very low.
These
campaigns are usually used when launching a website or a new product, and don’t
last much.
Web Visibility 
