A website dealing with tourism must, above all, be extremely explicit. It must guide the tourist, helping him/her choose his/her destination and accommodation. The key concept is making the tourist aware of what is going on. Basically, the “internaut” tourist must be able to quickly and exhaustively assess all the elements regarding a particular location,  a specific hotel or accommodation facility.

The first kind of question that needs to be answered is therefore the following: why should I choose your hotel? Why should I spend my holidays at your agriturismo?

One would obviously want to amaze the tourist with some sort of flabbergasting special effects, but it is fundamental not to make some very common mistakes.